Engaging Content: Reasons Why Your Website Needs Great, Viral Content

Engaging Content

Why does your website need great, viral, engaging content? Can't you just stick to one-time posts and call it a day? Why is this so important for me as an individual who has their own blog or company site? Should I put in the time, effort and resources into continually feeding my site with new engaging content that will help convert my visitors into customers? Why am I able to spend all of this time, energy and money on something like this when there are so many other things going on in my life right now?

Sorry folks, but your website needs new, engaging content! There are obvious reasons, but there are also some reasons that aren't quite so obvious. Let's take a look at why your website needs engaging content on an ongoing basis.

SEO: Feeding the Beast

One of the most important aspects of SEO is origina, engagingl content. If you're not regularly adding new content to your site, you're not going to rank as highly in search engine results pages. Why? Because Google and other major search engines love sites that are constantly adding new, relevant information for their users. They are more likely to trust these sites and show them higher up in SERPS than those that don't have any new content being added on a regular basis.

Building Your Trust with Engaging Content

Another reason why your website needs fresh, ongoing content is because it helps build trust with your audience. If people see that you're constantly putting out new information, they'll start to trust that you're an authority in your industry. They'll be more likely to visit your site for information and even make purchases from you. On the other hand, if they see that your last post was from 6 months ago, they might not trust that you're still up-to-date with the latest trends and information.

Boomeranging Your Readers

Also, fresh engaging content helps keep people coming back to your site. If you have a blog, for example, and you're regularly adding new posts, people will keep coming back to see what's new. Did someone say targeted traffic?

Counting Your Chickens?

Let's take Uncle Jim's blog about keeping chickens for example.

If Uncle Jim doesn't regularly add new, engaging content to his blog about keeping chickens, people might forget about it and move on to someone else's site. He needs to keep his audience engaged by adding fresh, relevant information on a regular basis. There are all sorts of new stories about chickens, new products for chicken owners, and tips and tricks that Jim can share with his audience. If he doesn't keep his blog updated, he'll lose out on potential readers and customers.

Mike and the Pandemics (Apologies to the Mechanics)

And how about Mike's blog about keeping safe from Covid? Everyone knows that the information on Covid can change on a daily basis. So if Mike wants to keep his readers engaged, he needs to add new content regularly. He can share the latest news on Covid, new tips for staying safe, and even personal stories about how he's been affected by the pandemic.

Mary Can't Afford to be Contrary

Mary's blog about dealing with broken relationships is another great example.

If Mary wants to help her readers heal from their broken relationships, she needs to add fresh content regularly. She can share new articles, personal stories, and tips and advice for moving on. If she doesn't keep her blog updated, her audience will move on to someone else who can provide them with the information they need.

Who'd Believe Steve?

And Steve's company - Acme Quality Widgets - has just released a brand new purple widget.

If Steve wants to sell his new purple widgets, he needs to let his customers know about them. He can do this by adding a new blog post, creating a new landing page, or even just adding a banner to his existing website. But if he doesn't make an effort to keep his site updated with the latest information on his products, his customers will go somewhere else.

Announcing a Breakthrough?

Of course, there's also those awesome folks that keep abreast of medical breakthroughs. Dr. Julius Discovermonger has just discovered a cure for Not-go-to-work-itis; a debilitating disease that progressively affects the workforce and threatens to bring down the global economy. There's are squillions of folks (especially company owners) that hang on his every word; checking his blog incessantly so they're the first to know when he makes that big breakthrough.

Imagine if Dr. J. didn't update his blog? You need to keep your site updated with the latest information. You can do this by adding new blog posts, articles, or even just updating your existing content. But if you don't make an effort to keep your site up-to-date, you'll fall behind and people will go to someone else for their information.

Engaging Content: The Cat That Gets the Cream

So are you seeing a trend here? The successful blog or website owner that keeps up-to-date is the one that gets the cream. Why? Because they offer their audience new, relevant information on a regular basis. They build trust with their audience by showing that they're an authority in their industry. And they keep people coming back for more by regularly adding fresh content.

Funnily enough, there are millions of blogs and websites out there. Unfunnily enough, they're all competing for their niche audience, and the one that wins the race is the one who offers their audience what they're looking for: new, relevant information on a regular basis.

Who Should Keep Their Websites Up-To-Date With Fresh, Engaging Content?

The short answer, is everybody! If you want to keep your audience engaged, you need to keep your site updated with fresh content. But there are some people who really need to make sure they're on top of their game when it comes to updating their site. For example:

Engaging Content for Small Businesses

- If you're a small business owner, you need to keep your website updated with the latest information on your products and services. You can do this by adding new blog posts, articles, or even just updating your existing content. But if you don't make an effort to keep your site up-to-date, you'll lose out on potential customers.

Vital Content for Job Seekers

- If you're a job seeker, you need to keep your resume and portfolio up-to-date. You can do this by adding new projects, publications, or even just updating your existing content. But if you don't make an effort to keep your site up-to-date, you'll lose out on potential employers.

- If you're a student, you need to keep your transcripts and test scores up-to-date. You can do this by adding new grades, courses, or even just updating your existing content. But if you don't make an effort to keep your site up-to-date, you'll lose out on potential scholarships and financial aid.

Compelling Content for Writers

- Writers need to keep up with fresh, engaging content because they need to show their audience that they're active and relevant. You can do this by adding new blog posts, articles, or even just updating your existing content. But if you don't make an effort to keep your site up-to-date, you'll lose out on potential readers and fans.

Educational Content for Growing Minds

- For Educational Institutions, keeping up with fresh, ongoing content is vital to them earning a living. Why? Because they need to show their audience that they're active and relevant. You can do this by adding new blog posts, articles, or even just updating your existing content. But if you don't make an effort to keep your site up-to-date, you'll lose out on potential students and donors.

As you can see, there are many people who need to keep their websites up-to-date with fresh, ongoing content in order to be successful. So if you're not sure whether or not you should be updating your site regularly, the answer is a resounding yes!

All these guys - and even big brands - know that in order to keep people coming back to their site, they need to have fresh content. But why is this?

Why Can't a Website Just Stay Static and Still Get Traffic?

The answer is pretty simple: because people get bored. Just like you wouldn't watch the same TV show or movie over and over again, people don't want to see the same thing on a website day after day. They want something new to look at, something new to read, and something new to interact with. Okay, maybe that's not a good example. Lot's of us watch the same TV show or movie over and over again (Sound of Music, for me... oh, and Shawshank Redemption..... and....)

How Often Should You Update Your Website Content With Engaging Content?

This is a difficult question to answer because it depends on a number of factors, including your industry, your audience, and the type of content you're offering. However, as a general rule of thumb, you should aim to update your website at least once a week. This will ensure that your site is fresh and relevant, and that your audience always has something new to enjoy.

Of course, if you're running a busy website with lots of users, you may need to update your site more frequently. And if you're in a slower-paced industry, you can probably get away with updating your site less often. Ultimately, it's up to you to decide how often to update your website, but err on the side of caution - it's better to have too much fresh content than not enough.

Engaging Content: In a Nutshell

The bottom line is that if you want your website to be successful, you need to add fresh, engaging content. This will help you rank higher in search engine results pages, build trust with your audience, and keep people coming back for more; in other words, targeted traffic.

And if Uncle Jim, Mike, Mary, Steve and Dr. J. take the time to provide fresh, engaging content, I have no doubt they'll reap the benefits - just like you!

So what are you waiting for? Keep writing!

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